Customer Relationship Management has been long hailed as a very important aspect of any business. The management guru Peter Drucker has famously stated that “the purpose of business it to create and keep a customer.” The CRM strategy is used to manage the company’s interactions with its customers to maximize customer satisfaction as well as reduce attrition.
Even Drucker’s famous statement was made in the 1950s; it still holds today as customer satisfaction is the base for any business to succeed regardless of which industry it belongs to. Salesforce CRM has been able to prove with its millions of success stories as to how improved customer relations can turn any business around. The growing popularity of Salesforce has made it a popular career choice among CRM professionals today. Most of them choose to become a Salesforce.com Certified Administrator and work on different projects to gain more exposure.
Since Salesforce has proved again and again its ability to improve the returns in business, it has seen a huge growth in being implemented across plenty of businesses and companies. The crucial aspect of Salesforce in making information available to its users in real time makes it an invaluable tool Since most businesses survive on sales brought in by its sales department, the leads generated by Salesforce helps it to close more deals faster and efficiently. Retaining customers has often been touted as easier to do than finding a new customer. Old customers tend to stick to the companies that offer them the most value for the same amount. This is where Salesforce comes into play by offering its employees personalized information about each customer, thereby making the customer feel treated well and return the favor by staying loyal to the company.
Salesforce gives the business owner the capability of tracking all customer interaction with the business across its different platforms of communication. This makes it easier to reduce customer frustration and make sure all their needs are met. Small scale businesses tend to start by storing all their records and information using database software like Access or Excel. As the business starts to expand, most owners realize the need for a more sophisticated software that can take a care a lot of the needs of the company. This is when Salesforce SRM comes into the picture. A quick demonstration of how Salesforce can be easily integrated and implemented into the current setup is usually more than enough for the business owner to jump onto the CRM bandwagon.
Salesforce has been successful in placing the customer needs first by making all relevant information available in the form of reports in real time. This also held to predict market trends and enable the business owner to take steps to stay ahead of the trends. Salesforce is the backbone that helps in the data collaboration across different departments in the company, allowing these departments to work together in achieving the same goal of increasing the company’s revenue. Reliable data security and data protection offered by Salesforce have often been touted as one of the best, especially in data-sensitive industries.
As Salesforce offers broad applicability across a wide range of companies and businesses, its features of flexibility and customization have played a huge role. The cloud technology incorporated by Salesforce makes sure that the data in the system is available to the employee’s day and night regardless of the location. This offers a variety of advantages of the employees as well as the business owners, especially when the owner is handling more than a single business. The user resources provided by Salesforce have often been described as one of its hallmark features. Salesforce has devoted a lot of time and money to create a wide range of tutorial videos and blogs to cater to every type of Salesforce user. This enables the users to keep updated with the latest features and continue improving their skills as well.