The current generation is seeing a paradigm shift in how the information is processed and influences the interactions. Retailers are not prepared for the new adaptation. Retailers are being forced to refresh their salesforce training approach. The millennial salespersons are looking for engaging training and they do not want to be bored in the process. The retailers are taking appropriate guidance to understand the learning curve of the millennial salesforce. Some of the training updates are mentioned here to make the new sales force ready for the floor.
Millennials and technology
The current generation is well adept in technology and they incorporate it into almost everything. They are always looking for something flashy. Technology can help put in the pieces in order. New trainees are encouraged to incorporate technology into sales to motivate them to participate in the process.
The new hires will be more than willing to take part in programs with gameplay and response systems tools. This way they will be able to absorb the information. Millennials should be given access to the latest tech tools to help them understand the sales techniques. Tools like PowerPoint can help them get involved in the training process.
Short and crisp
An average human being can retain attention only for eight seconds. The best way to attract their attention is to keep the training focused. This is possible by putting the information short and crisp in two or three points. More than that can leave your sales force overwhelmed and the training will go over their head. Gone are the days where people spend days and weeks on training. New recruits are eager to engage in their work and proper shorter training schedules. They are multi-taskers and find a long and extended session boring. Therefore an extended session can only reduce their attention and turn the training process worthless.
Understanding a customer
Each customer has different wants; it is the role of the salesperson to understand this need. Training can be a great way to understand the mindset of the customer and treat their requirements to make a sale. These needs unique tactics and connect with the demographics better. Customers are everywhere on the social networking sites and a poor customer report could cost the company its reputation. Talk to the newcomers about the advantages of training and how it could help boost their working skills. Training can teach them to adapt to the needs of the customer better.
Forget about timelines
Training has no limits. For a salesperson, training does not stop and it is a continuous process. The training can be extended in the form of games to keep them abreast with the latest in the field. Every new product or fresh strategies have to be updated to help them succeed in their endeavor. An ongoing training has many benefits for the person and the company as a whole. It not just improves the job satisfaction of the employee but also boost their morale.
Unless you can define what the goals are, your team will not understand what to do. It is important to set benchmarks to go in the right direction starting from their first day at their desk. Once the expectations are defined it is easier to get close to the goal. This also promotes healthy competition and motivates the employees to reach their target. The goals have to make sense. The goals have to be updated based on the trends and it is important to ensure that the employees are not given unrealistic goals.
Bring in experts
Millennials are experts and they constantly browse the internet to collect relevant information. Therefore it is important to send them for training to the experts in the industry. A professional in the field can attract the attention of the trainee with an engaging concept which even a senior in the company will not be able to do despite their experience.
These are days of e-learning and trainees use new technologies to understand the concepts. It gives them the flexibility to work at their own convenience. Modern businesses are moving towards flexible working hours giving them a stress-free work environment. You can implement this in your training, giving them an opportunity to choose the mode of training they prefer. It could be from the office or home depending on their choice.
The above concepts show the significance of Salesforce training and its impact on the customers and the organization.